Florist posts for the weeks between the big dates

Valentine’s, Mother’s Day, All Saints, Christmas: those dates already have an article on this site. Two weeks ahead, last year’s work, special hours, Instagram and Pinterest. This one is the other forty-six weeks. The shop still opens. People still order a birthday, a weekly vase, a funeral, a table for Saturday. If the only captions you have are countdowns, the listing looks abandoned in March.

One update a week is still enough. It should not be “Mother’s Day is coming” in November.

Screenshot pending: content

Run pnpm screens with the app's local stack up to capture it. A florist arrangement turned into a post in Artifluence.

Four posts that belong to an ordinary florist week

This week’s work. A bouquet that left the shop, or the bucket on the bench. “Peonies in, until Friday.” A photograph of this week, not a rose from a library. A Call button if someone wants the same. This is an update, not a carousel. Google posts are short. The posts policy does not want a classified ad with a phone number in the text. Use the button.

The weekly vase, or the subscription you actually keep. Wednesday. “We still do a weekly bouquet, pickup Thursday or delivery in [the communes you cover].” People who are not in a date panic need to know you exist in January. Sellers of habits read that you finish. Neighbours read that the shop is not only 14 February.

A day that is not the usual shop. Closed Monday. The week after 1 November when you are empty. The morning you close for a wedding install. “Closed Thursday morning, back at 14:00.” The hours on the listing have to match. A post that says closed while Maps says open is how you earn the review.

The shop, once, without an occasion. The workroom, a face, the window after rain. Not a manifesto about “the language of flowers”. One photograph, two sentences, a person. A chain can post a brand. You post a bench.

Those four are a month. The calendar piece — get found before the day — still owns the dates. Do not let it eat the Tuesdays.

If you only have energy for one caption this week, pick the fact that is not a date. “Weekly bouquet, pickup Thursday.” “Closed Thursday morning.” “Peonies in, until Friday.” The arrangement can stay in the photograph. It does not have to stay in a countdown. People who want Mother’s Day are already looking at the calendar article. People who have not decided yet need to know the shop is still open in January.

What you do not post

Stock roses. A “best florist 2026” badge you bought. Another shop’s bridal table cropped tight. A funeral arrangement with a name visible. A bride who did not agree to be shown. A price you will not honour. A countdown to Valentine’s in December because you ran out of ideas. The posts policy and the photo rules are the same idea: it has to be your business, clear, and useful.

Do not paste the same “flowers make people happy” on Google, Instagram and Pinterest and call it a calendar. Hashtags are not a florist strategy on the listing. People who land on the profile did not follow you. They typed florist, or they typed a date. Give them a fact they can use this week.

An offer is for a real price with a date — “wrapped bouquet 35 €, this Friday only” — not “-10% on love”. An event is for a workshop or a pickup window that has a start and an end. The mechanics are in Google posts in 2026.

Where it goes

Instagram and Pinterest for the eyes — arrangements, the bench, the colour of the week. Google for the stranger who is deciding whether to call. Facebook if your street is still there. The florists page leads with Instagram, Pinterest, Google. We do not sell TikTok.

A photograph in, a post out. You approve the sentence. You cut the line that sounds like a greeting card. You do not come back to it before the next order.

Élodie Charvet’s quote lives on the business page. It is not copied here to prove that captions work between dates. We have not measured how often a January weekly-bouquet post fills a Thursday. When we can, the month and the N will sit here.

An offer on Google is a price and a date, not a mood. “Wrapped bouquet 35 €, this Friday only” is an offer if you will honour it. “Flowers for the ones you love” is not. If you are unsure, use an update: two sentences, a photograph, a button. That is the format a florist actually finishes between the dates.

March is the test. No date is coming. The shop is still open. If the profile has nothing from this month, the wedding brief in June will open a card that looks closed. One Tuesday photograph is enough to stop that. You already took it. Send it.

The report will not write the caption. It will show whether the listing still looks empty next to the neighbour who posted this week.

Sources

1. Create & manage posts on your Business Profile (accessed 7 September 2026)
2. Business Profile photos & videos policy and posts content policy (accessed 7 September 2026)

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