Plumber job photos that are not a mess

The phone already has the morning’s job. The wet floor, the old boiler, the new joint. What a stranger needs is not the mess. They need one photograph that shows you finished, two sentences, and a button to call. A paste of every frame from under the sink is wasted on someone who is deciding whether to let you into the house.

Screenshot pending: content

Run pnpm screens with the app's local stack up to capture it. A job photograph turned into a post in Artifluence.

Three posts that belong to a plumber

A finished callout. The pipe after, the boiler running, the hall put back — with the customer’s consent. “Leak stopped this morning, [town].” A Call button. Not the full invoice. Google posts are short, and the posts policy does not want a classified ad stuffed with a phone number in the text. Use the button. The mechanics are in Google posts in 2026.

A planned job. A bathroom or a water heater, again with consent, after — or a clean before-and-after if they agreed to both. “Installed this week.” Sellers of showrooms post catalogues. You post a job that is yours.

The van or the hours. A morning you actually take callouts. A week you are off. Special hours if the public holiday is real. An independent plumber is the product. You post a person and a van, not a stock bathroom.

One update a week keeps the listing from looking abandoned. Every joint on every network the same hour is a second job after the last leak. Artifluence is for the first of those.

A week that is not twelve under-sink photos

Monday can be last week’s finished boiler, if they agreed. Wednesday can be hours: you are full until Friday. Saturday can be “taking callouts this morning” only if that is true when they ring. You do not owe a reel from every leak. You owe one thing a stranger with a bucket can act on.

Google’s three post types are enough: an update for the job, an event almost never, an offer only if you mean a real one — a maintenance visit at a price you will hold, with dates. “Emergency 50% off” in the name of a post is how listings get looked at as ads, and how you attract the call you will regret. The posts policy is short: it has to be your business, and it must not be a classified stuffed with a number.

If you are already booked until Thursday, say so. A post that pretends you can be there in twenty minutes is how someone waits on a wet floor and writes the review you then have to answer.

You approve before it goes. A sentence that sounds like a showroom — “luxury bathrooms” — you cut. A sentence that names a house they asked you not to show, you cut. The product writes from the photograph and the town. It does not know the job was a callback unless you say so. That half of the van time should be a minute.

A week with no photograph you are allowed to show is a week with hours, or with nothing. Do not recycle a bathroom from 2023 as if it were this Tuesday. Do not borrow a boiler from a supplier’s PDF. Silence on the listing is cleaner than a lie that ranks for a day.

If the only true sentence this week is “booked until Thursday”, that is a post. Hours are content. A stock spa is not. The stranger with the bucket does not need a brand. They need to know you are still taking the town they are in. Say that, or say nothing. Do not say a showroom sentence over a wet floor. If you have no consented after this week, post the hours or post nothing. Both are cleaner than a catalogue.

What you do not post

Another firm’s job. A leak you have not fixed, presented as a trophy. A stock spa. A “best plumber 2026” badge you bought. The inside of a house when they said no. Faces of children in the hallway. The posts policy and the photo rules are the same idea: it has to be your business, and it has to be allowed.

Do not put the mobile in the caption to “beat the algorithm”. Do not promise “20 minutes anywhere” if the zone on the listing is three communes.

Where it goes

Google for the stranger with the bucket. Facebook for the street that still sits there. Instagram only if you already take job photos you are willing to show, and if you will keep consent — it is extra, not the lead. We do not sell TikTok. The plumbers page lists Google and Facebook. We have no plumber’s quote on that page. We will not invent one here.

A photograph in, a post out. You approve the sentence. The next callout can keep the rest of the morning.

Sources

1. Create & manage posts on your Business Profile (accessed 7 September 2026)
2. Business Profile photos & videos policy and posts content policy (accessed 7 September 2026)

All posts