Morning photographs, evening posts — for a potter

The phone already has the morning’s photographs. The kiln, the board of cups, your hands. What it does not have is a sentence and a place those pictures will be seen by someone who is not already in your camera roll. Markets have the pieces for a day. Instagram has them if you post. A paste of “new work!!” under twelve near-identical shots is wasted on a stranger. They need one picture, two sentences, and a way to reach you.

Screenshot pending: content

Run pnpm screens with the app's local stack up to capture it. A studio photograph turned into a post in Artifluence.

Three posts that belong to a studio

A new piece. One photograph, daylight if you have it, the foot if the stamp matters. “On the shelf this week” or “commission, collected Friday.” A button to learn more or to call if the listing is the place they will act. Not the full glaze recipe. Google posts are short, and the posts policy does not want a classified ad stuffed with a phone number in the text. Use the button. The mechanics are in Google posts in 2026.

A firing or an open day. The kiln closed, or the courtyard set for visitors. Dates if it is an event — Google has that format. “Firing Thursday, collection from next week” is enough. You do not owe a time-lapse.

A market. The town, the dates, the stand number if you have it. Before the weekend, not on the Sunday morning when they are already parking. After, one photograph of the stall is enough for people who missed you. The same three facts on Instagram and on Facebook. Pinterest can take the piece, not the parking map.

One update a week keeps a listing from looking abandoned if you keep a listing. Every throwing session on every network the same hour is a second job. Artifluence is for the first of those, not for turning the studio into a media brand.

A week that is not twelve stories

Monday can be the piece. Thursday can be the firing if the kiln is actually closed. Saturday can be the market, as an event with dates, not as “come find us” with no town. You do not owe a story from the wheel every evening. You owe one thing a stranger can act on.

Google’s three post types are enough: an update for the piece, an event for the open day or the fair, an offer only if you mean a real one — a cup at a price you will hold, with dates. An offer you will not honour at the next stall is worse than silence. The posts policy is short on this: it has to be your business, and it must not be a classified stuffed with a number.

If you are in a kiln week and nothing is leaving the studio, say the hours are appointment-only, or say nothing. A post that pretends the courtyard is open is how someone drives out and writes the review you then have to answer.

You approve before it goes. A sentence that sounds like a gift shop — “unique handmade treasures” — you cut. A sentence that names a glaze you cannot repeat, you cut. The product writes from the photograph and the facts you gave. It does not know the piece already sold at 11:00 unless you say so. That is the human half of the evening, and it should take a minute, not an hour.

What you do not post

Another maker’s work. A piece you already sold, presented as available. A stock still life from a catalogue. A “best artisan 2026” badge you bought. Before-and-afters of a restoration that is not yours to show. The posts policy and the photo rules are the same idea: it has to be your business.

Do not put the phone number in the caption to “beat the algorithm”. Do not promise a price you will not hold at the next market. Do not film the inside of a customer’s house if the commission was installed there and they did not agree.

Where it goes

Instagram for the work — that is where a potter is already looked at. Pinterest for the piece that someone will save six months before they commission a table. Facebook for the town that still sits there, and for the market announcement. Google for the stranger who typed “ceramist” and a commune, if you keep a profile. We also can publish to the fourth network we have. We do not sell TikTok. The potters page lists Instagram, Pinterest and Facebook in that order because that is the order the work actually travels.

Marc Delaunay’s sentence about morning photographs is on that page, because he said it. It is not rewritten here as if it were a method we measured.

A photograph in, a post out. You approve the sentence. The kiln can keep the rest of the day.

Sources

1. Create & manage posts on your Business Profile (accessed 7 September 2026)
2. Business Profile photos & videos policy and posts content policy (accessed 7 September 2026)

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