What a hair salon listing shows on the metro

The salon checklist is for the owner: category, services, booking link, hours, consented photos. This article is the other side of the glass. She is on the metro. She has two stops. She opens Maps because someone mentioned a colourist, or because her usual chair is full, or because she just moved. She does not download a PDF. She decides from what the listing shows.

Screenshot pending: local-seo

Run pnpm screens with the app's local stack up to capture it. A business listing in Artifluence.

Thirty seconds, in the order she looks

The cover photograph. If it is a 2018 renovation, or a stock head, or a logo on beige, she swipes. If it is the salon lit, a real cut, a face from the team, she stays.

The stars and the last review date. She does not count to fifty. She reads whether anyone like her left a sentence this month — colour that held, a wait that did not, a receptionist who called back. A 4.8 frozen in 2022 loses to a 4.5 with three comments from this week. Reviews that bring people in is the longer piece. Here the point is narrower: on the metro, recency is the proof the chair is still working.

Saturday. Or Thursday evening. The hours sit under the name. A salon “open” that she cannot book until next Wednesday is a different kind of closed. If Saturday is your day and the listing still says closed, she books the next pin.

The button. Book, or Call. If Book opens a page that 404s, or Instagram, or a Facebook page from the previous owner, she is gone before the next station. Google’s profile rules want the information to be accurate. A button that does not finish the action is not accurate. It is decoration.

What the fields look like to her, not to you

The name. The name on the door. “Atelier Coupe — balayage, men, children, extensions, Nantes centre” is a catalogue. She did not search a catalogue. She searched a salon. Google’s name rules are written against the extra words.

The category. Hair salon. If she searched “barber” and you only cut women, a secondary barber category is a lie she will write into a review. If she searched “colourist” and colour is half the book, the secondary can earn that search. Categories are how Google matches. They are not a keyword bag.

Services. Cuts, colour, treatments — the ones you still do, with a duration if the field asks. She is trying to guess whether a colour is ninety minutes or three hours, and whether you still do the Korean straightening you posted in 2021. Take off what you no longer do. A service list that is a menu from a franchise pack she cannot book is how she feels cheated before she sits down.

The description. Two or three sentences she can read standing up. Who you are, which street, whether you take walk-ins. Not a list of product brands. She cannot compare brand lists between two stops. She can compare a chair that sounds like a person with a chair that sounds like a press release.

What fails in the tunnel

Old photographs of a cut that is no longer how you work. A team photo with people who left. A cover taken before the last paint. The listing photos piece is the general rule. On the metro the rule is simpler: she has to believe the room she will walk into.

Hours that ignore the eves of holidays. A number that goes to a mobile you do not answer during colour. Attributes you ticked because a consultant ticked them: wheelchair access you do not have, “walk-in” on a book that is closed. Google’s edit-profile page is the dull instruction to keep this true. The metro is where the lie is expensive.

A hair salon does not have an evening to rewrite the listing. It has the ten minutes between two clients. That is enough to fix a broken link or a Saturday that drifted. It is not enough to rebuild a profile that has been a catalogue for three years. Do the once — name, category, phone, address — and leave the week to the product.

What Artifluence keeps on the screen she sees

The listing editor is the same fields she is looking at: name, hours, services, the photographs, the button. It does not invent a second brand for a network you are not on.

We do not have a measured “metro conversion rate”. When we can publish one, the month and the N will sit here. Until then the honest test is the one she already runs: open your listing on a phone, one hand on the rail, and see whether you would book it before the doors open. If you would not, the checklist on the salon listing is the repair. This page is only the thirty seconds.

Léa Guérin’s quote stays on the hair salons page. This article is the thirty seconds, not her month.

The report is how you see what Maps already shows her, next to the two other pins. It uploads nothing.

Sources

1. Guidelines for representing your business on Google (accessed 7 September 2026)
2. Manage your business category (accessed 7 September 2026)
3. Edit your Business Profile (accessed 7 September 2026)

All posts