Author
Founder, CTO
Yannick is a founder and the CTO. He writes the pieces about how a Google listing actually works — hours, photos, posts, suspensions — because those are the parts of the product he maintains.
Lyon & NantesBuilds the listing editor, the posting calendar and the bits of the product that talk to Google.
7 September 202610 min read
The light comes on. People type oil change, MOT, the town. Google compares you with the concession on the ring road. How one workshop shows up as the workshop, not a missing brand.
26 August 20269 min read
A face, a door the client can find, rooms only with consent. What belongs on an independent agent’s Google listing — and the stock lounge that does not.
25 August 202610 min read
Thirty seconds between two stops. Photos, Saturday, the next slot, a sentence about colour. What she actually sees — not the owner’s checklist.
25 August 20269 min read
The full list, not a PDF behind an email form. What you fill in once, what you check in the morning, and what Artifluence already keeps.
24 August 202610 min read
‘Florist near me’ at 17:00 is distance and hours. ‘Mother’s Day bouquet’ ten days out is photographs already on the listing. The two searches are not the same job.
18 August 20267 min read
One shop, five places to write it. If Google finds two versions, it no longer knows which to show — and you do not get to pick.
17 August 20269 min read
A bowl you made, your hands at the wheel, the firing if it is honest. What belongs on a studio listing — and the stock still life that does not.
13 August 202610 min read
A protocol launched in the cabin is invisible until the profile says so. Services, duration, a post, a photograph — how to announce a care without renaming the institute.
11 August 202610 min read
She searches a street, a colourist, Saturday. Google compares you with the chain on the corner. How an independent salon gets the booking from the listing.
1 August 20269 min read
The leak, then the dry floor. The van. A face if you want to be called. What belongs on a plumber’s listing — and the stock bathroom that does not.
31 July 20269 min read
The card, the phone, the towns you actually cover. Category, hours, a face. What an independent agent's Google profile has to carry.
31 July 20268 min read
Update, offer, event. No “Covid” post. What Google documents today, and how a shop uses it without turning it into a second Instagram.
30 July 202610 min read
She types a facial, a wax, a Saturday manicure — not your brand name. How a treatment becomes findable on Maps, and how a spa two streets over takes the slot.
23 July 20268 min read
Cover, interior, team, the work. Google does not say “photos do not rank”. It says the content has to be yours, clear, and useful.
21 July 20269 min read
A labelled cupboard, the van on a street you work, a face if you want the call. What belongs on the listing — and the stock living room that does not.
20 July 202610 min read
The studio name, the category that is the job, the hours that are true. What a potter’s profile has to carry when the neighbour is a boutique.
16 July 20269 min read
Sellers search a name or a street. Google compares you with the network on the corner. How an independent agent shows up as a person, not a missing shopfront.
9 July 20268 min read
A service area, not an invented address. Categories, job photos, what Google actually allows when you travel to the customer.
8 July 20269 min read
The plate leaving the pass, the room at an hour you would dine, the window. What belongs on a restaurant’s Google listing — and the stock pasta that does not.
7 July 202610 min read
A leak at dawn, a boiler that will not start. Category, a number that answers, the towns you cover. What a plumber’s listing has to carry.
3 July 202610 min read
Buyers search a maker, a town, a kiln — not a pedestrian street. How a potter shows up as a studio, not as a missing gift shop.
26 June 20269 min read
The window, the tray, a face, the door. What belongs on a bakery’s Google listing — and the stock baguette that does not.
26 June 20269 min read
The bay, the desk, the yard entrance. What belongs on an independent garage’s Google listing — and the stock rims that do not.
23 June 202610 min read
A dark house, a board that needs doing. Category, a number that answers, the towns, the qualification if you state it. What the profile has to carry.
19 June 202610 min read
A leak at six does not walk into a showroom. How a plumber shows up as a van and a zone, not as a missing shop on the high street.
16 June 20267 min read
A bay, reviews, photographs of the lift. Not a multi-brand strategy. What makes someone call the neighbour instead of the dealer.
12 June 20269 min read
Your arrangements, the shop, a face, the door. What belongs on a florist’s Google listing — and the generic rose that does not.
5 June 202610 min read
Walk-in hours, a reservation link that still works, a menu that is not a 2019 PDF. Three jobs one Google card has to do — without mixing them.
4 June 202610 min read
A dark house does not walk into a lighting store. How an electrician shows up as a van, a board, and a zone — not as a missing counter.
1 June 202610 min read
A face is the product. The door, the chair, the work — only if she said yes. What belongs on a hair salon listing, and the brand catalogue that does not.
30 May 202610 min read
Shopfront name, bakery as the category, hours that are true tonight, a phone in the shop. The card Maps shows before the queue.
30 May 202610 min read
The enamel, the phone, the job as the category. Not a Bosch-and-brands title. What an independent garage’s Google profile has to carry.
29 May 202610 min read
People decide where to eat twenty minutes before they eat. Open now, a plate that looks like tonight, a listing that is still true. Not a ranking myth.
27 May 20267 min read
An evergreen calendar, not a 2026 date dump. New Year’s Day, mid-August, the week you close, and the field Google already has for that.
20 May 202610 min read
The cabin, the hands, a result she agreed to. What belongs on an institute listing — and the marble slab from the distributor that does not.
19 May 202610 min read
Florist as the category, hours for the day, delivery you actually do, photographs of your work. The card Maps shows before anyone orders.
15 May 202610 min read
The search at 18:00 is ‘bread still open’. Distance is crowded. Hours, the category, and a listing that still tells the truth decide who gets the walk.
8 May 20268 min read
The causes Google documents, what you can fix, and why nobody here “unlocks” a listing for you.
